8.10.2010

BROWN DIRECTOR SCOTT OTTO ANDERSON LENSES NRMA INSURANCE TV SPOT



Brown Director Scott Otto Anderson recently directed a TV spot for NRMA Insurance with Photoplay productions.

The title of the commercial, "Effortless" inspired the production design as Anderson filmed the entire spot including four set changes in one long take.  The result has the family of actors casually sitting in one place as the set transforms around them from their station wagon, to their living room, to a rental car and back to the now-repaired station wagon in one sweeping gesture.

To achieve his characteristic seamless, flowing style here, Anderson employed rear projection, forced-perspective set builds, printed flats, miniatures and real props.  His skills in creating these playful scenes can also be seen in his past work with high profile companies like MTV, Canon, Cadbury and Honda.

Take a peek behind the scenes here

To view Scott's reel click here or to learn more about Brown visit our website.